Coca-Cola Introduces Braille-Covered Cans

at 12:47 pm | By

Following the success of the Coca-Cola “Share A Coke” campaign, which displayed individual names on both cans and bottles, Coca-Cola wanted to do something for the visually impaired so that they, too, could share in and collect the limited edition cans. The company has decided to make braille versions of the can and, to spearhead this idea, Coke is using members of Los MurciĆ©lagos, a blind soccer team that has made headlines in recent years. Check out the video below from this dope initiative:

[youtube clipid=”Y55KQUAT1kE” autoplay=”0″]

What do you think about this idea?