End of the Road
Big K.R.I.T. isn’t the flashiest rapper. He won’t astound you with his astute lyricism or velvety delivery, but he’ll certainly wow you with his grit. His innate storytelling ability resonates with a large audience. In addition to that, many applaud his prowess as a producer because of his ability to masterfully flip samples. The man is grade A dope. However, this week, K.R.I.T. realized in order to fully be content in his career, he needed to make a monumental leap. By the looks of it, this is the best move he could have made…
Big K.R.I.T. leaves Def Jam
This past Wednesday (July 6), Big K.R.I.T. revealed that he no longer was signed to Def Jam Records. After releasing 12 freestyles including Drake’s “Hype”, Pusha T’s “Drug Dealer Anonymous” and more, K.R.I.T. divulged on Twitter his decision to break ties with his former label.
K.R.I.T’s. reasoning for leaving
“I want to thank each and every one of you for following & supporting me through out my career up until this moment #12for12”, he wrote on Twitter after he concluded his 12-hour freestyle course. “And at this moment right now, I want to share with you, that I am no longer with Def Jam. It’s officially MULTI til the Sun die.” He also posted a screen shot of his tweets to Instagram with the caption, “Happy Independence Day.”
K.R.I.T. had trouble selling records under Def Jam
K.R.I.T. provided two impeccable albums in the forms of his 2012 debut Live From the Underground and his 2014 sophomore endeavor Cadillactica. Both albums received rave reviews and Cadillactica even earned a number one spot upon its debut on the Hip Hop and R&B charts for Billboard. Still, fans criticized the label for under-shipping both of his albums. While he did sell 44,000 copies, fans will considered that to be a paltry number.