Cardi's breaking into fashion
This year will from here on out be known as “Cardi’s Year.” She made history after “Bodak Yellow” — which is a forever banger — hit no. 1 on the Billboard Hot 100. She racked up at the BET Hip Hop Awards, winning five awards. She bagged a winner after she became engaged to Migos rapper Offset. She went from having a $600k net worth to having four million within months.
And, and… Let’s not forget that she did it all while the internet constantly produced NSFW videos from her stripper days.
With less than a month left in 2017, Cardi is ending her great year in an even better way. She and designer Steve Madden have announced a partnership, offering fans a curated collection of shades and shoes from Madden’s already existing line. The only thing better than the collection itself is the way the designer gushed over Cardi.
“This Yellow Song”
The rapper kills it every time she steps out, but that doesn’t mean that the fashion industry welcomed her with open arms. Even after “Bodak Yellow” — which Business of Fashion says increased searches for louboutins by 217 % — Christian Louboutin didn’t know who Cardi was, according to The New York Times.
“She has the hair like that?” he said after he was asked if he knew Cardi B. “She’s a rapper? This ‘Yellow’ song?”
Keep it movin’
Still, Cardi trudged on.
“It’s been an evolution. I have been turned down by Instagram boutiques that told me that ‘I’m not the It Girl’ and I don’t take it personally,” the star told Teen Vogue. “You’ve got to prove that you’re that girl and that you’re worth it. I’m not going to turn down an opportunity because they don’t want to let me in, or they just don’t like me in their clothes period.”
Though her stylist Kollin Carter was rejected by several brands, Cardi’s persistence and positive attitude landed her a collab with shoe brand Steve Madden. The partnership makes tons of sense, as the brand is accessible to her fans and is already a regular in her closet.
Late in November, before this announcement, Cardi posted a picture of herself in bright red thigh-high Steve Madden boots. “Ladies you don’t have to break the bank,” the star captioned the post.
The American Dream
According to Teen Vogue, the New York designer identified with Cardi’s success story in a personal way. “She was a dancer, and has made herself a star, so you have to admire that. When I started out, I was very focused on being successful in the same way that Cardi is,” Madden said. “She’s really an American success story…”
With “styles that are poppin and Cardi B approved,” the line ranges from $36 sunglasses to $230 boots. It includes four-inch pumps alongside thigh-high and ankle boots. The booties come in three different styles, offering lace-ups and ’60s styled platforms.