Kanye West Trademarks ‘Yeezy Sound’ to Compete With Tidal

at 12:02 pm | By

When Idols Become Rivals

Kanye West had enough time off. Though the 10th anniversary of his mother’s death is approaching, Yeezy is throwing himself into his work. As found on an online database of trademark filings, the Yeezus MC has filed several trademarks for something called “Yeezy Sound.”

The various trademarks give West a lot of space and opportunity, legally allowing him to do everything from “streaming of music” to “promoting the concerts of others” to “music production” to even “providing online classes in the field of video.” Considering he and his wife Kim Kardashian both have hands in the fashion and retail industry, it is unsurprising that one of Kanye’s trademarks also gives him retail permissions. The paperwork specifically allows Kanye to provide “on-line ordering services and on-line retail store services” to users.

Yeezy’s social media is still nonexistent — as he mysteriously deleted both Twitter and Instagram over the summer — so fans can’t lurk his recent posts for hints to what the trademark is actually for. Although, Yeezy Sound is presumably West’s response to Tidal, as the trademarks look to be the beginning steps of West gearing up to start his own music streaming service.

Kanye West performs onstage during day 1 of the 2016 Coachella Valley Music & Arts Festival Weekend 1 at the Empire Polo Club on April 15, 2016 in Indio, California

Credit: Frazer Harrison/Getty Images