A strong follow-up to his Martyjuana project
Hailing from Berkeley, California, hip-hop artist Marty Grimes is establishing himself as a force to be reckoned with in the rap game. Last Friday, the music video for “SIKE!” was released, featuring fellow Bay Area natives G-Eazy and P-Lo. The three teamed up to put out a bona fide party banger, and followed it up with visuals to match. The track is the hit single off of Marty Grimes’ latest album, Cold Pizza, released on Oct. 7, 2017. Cold Pizza marks the fourth official album released by the artist.
The video acts as a precursor for Marty Grimes’ upcoming Cold Pizza Tour which starts in the beginning of February, and will feature artists like Daghe, Keith Canvas, and Kurt Rockmore. They’ll be making stops all along the West Coast, including Canada and Arizona.
The Pizzeria Come-up
“SIKE!” acts as a milestone for Marty Grimes in his progression in the music industry. Rapping since high school, the rising star has come a long way from the days of basement studios and classroom clout. Although Grimes met G-Eazy in his sophomore year at Berkeley High School, he didn’t experience the same meteoric rise to stardom as his friend. Instead, he let the process develop organically and let his work do the talking.
Growing up, many of Marty’s family members were involved in music, so it was only natural that he gravitated towards the industry and found his footing in hip-hop. At around 15 years old, Marty’s father helped to hook him up with a job at a local pizza spot called Gioia Pizzeria, which came to be a cornerstone he used to support himself and build his character. He credits his work at Gioia’s with keeping him grounded, humble, and disciplined.
He also calls it his “good luck charm”, saying its helped him connect with fans, other artists, and job opportunities. The joint even helped him get an apartment after he was initially denied a lease, because the building owner was a fan of the pizzeria. Now, he has partial ownership of Gioia Pizzeria, and has been able to use it to promote his music career. Throughout his music and merchandise, the motif of pizza maintains a strong presence.
Marty & G-Eazy
Marty started making music with G-Eazy after they met in science class and found out that they both were involved in the music scene. After high school, G left the Bay to go study at Loyola University in New Orleans, while Marty studied locally at Expression College. However, it wasn’t long before Grimes was touring with G-Eazy, where he was able to learn about the music industry first-hand. Much of Marty’s initial exposure came from his association with G-Eazy, and he was able to gain a substantial fan base from his work with G.
Working as an independent artist, Marty was able to apply the knowledge he gained on tour to his own craft, and has been building his brand ever since. Although he and G have been working on music for roughly the same amount of time, Marty explains their differences in an interview with The Lunch Table.
“I feel like it took me longer to figure out what I really wanted to say, and I needed to go through more experiences, and like, live more life to put out something that will represent me more,” he said.
Keep an eye out for Marty Grimes’ next moves by following him on Twitter @martygrimes, and on Instagram @marty_grimes. Don’t forget to SHARE this article with your friends and let them know about his upcoming tour!