Not so bad and boujee
Migos has one of the most popular rap songs out right now. “Bad and Boujee” has been sitting at No. 1 on the Billboard 100 for the past couple of weeks. They’ve put on for their hometown of Georgia and are responsible with the world’s most popular dance: the dab, which was introduced on their 2015 track, “Look at My Dab.” They’ve been around for a while, but let’s be honest: They haven’t been getting that much attention outside of the hip-hop community.
According to the group, they’ve been getting the cold shoulder from producers of late night shows who usually have hip-hop musical acts. That is, until Donald Glover aka Childish Gambino shouted the trio out during his acceptance speech at The Golden Globes. That one, simple shout-out opened many doors for the Georgia group.
Glover won two Golden Globes: Best Television Comedy and Best Actor in a TV Comedy Series for his hit FX series Atlanta. During acceptance speech, he shouted out the Atlanta trio who appeared on an episode of his show.
“I’d like to thank the Migos—not for being on the show, but for making ‘Bad and Boujee.’ Like, that’s the best song… ever,” he said onstage. Later that night backstage, he described the group “the Beatles of this generation.”
Pierre “Pee” Thomas, chief executive at Migos’ label, Quality Control Music, revealed that the guys were pretty much shut down by all late night show producers.
“They gave all kinds of excuses — not the right time, it’s not this, it’s not that,” he told The New York Times. “But as soon as Donald Glover did that, the next day, all the people who had just denied us wanted them on their show.”
Pee’s not lying. Exactly one week after Glover’s shoutout, the threesome performed “Bad and Boujee” on Jimmy Kimmel Live! Though the song is at the top of the charts, networks weren’t trying to put the Culture trio on TV. Talk about a trusty referral.