Stacking Cheddars Forever
For some, Reasonable Doubt is the reason they fell in love with Hova. Featuring hits like “Dead Presidents II” and “Brooklyn’s Finest,” it literally blasted in hip-hop lovers’ cars for most of the late ‘90s. The 1996 album earned the 23rd spot on the US Billboard 200, then it stayed on the charts for about four months, going on to be certified platinum. More than that, it has been hailed as one of the greatest rap albums ever made.
So, in the spirit of everything old becoming new, it was only a matter of time before Reasonable Doubt got some mainstream attention again… just in time for the holiday season too.
Right around the corner from Thanksgiving (and Black Friday) Jay-Z’s Reasonable Doubt has been turned into a clothing line. The culture has Jigga’s Roc-A-Fella records co-founder Kareem “Biggs” Burke to thank for immortalizing the New York rapper’s debut album. The album went platinum, selling over a million copies to date, and now it’s gone to Urban Outfitters.
“I wanted to partner with a retailer that speaks to the everyday consumer by offering quality at an affordable price point,” Biggs said on Instagram. The jacket Biggs wore in the post is “coming soon.” Only 196 will be produced, mimicking Reasonable Doubt‘s 1996 release date.
The line includes two hoodies — one with Jay’s album cover photo printed on the front and the other with censored lyrics from Jay’s “Friend or Foe” (“mess with the big dog, I gotta bite cha”) — as well as five t-shirts and a pom beanie.
Along with the Reasonable Doubt collection, Urban Outfitters also sells The Weeknd’s collab with Puma. The 10-piece line introduces street style to luxury, making sporty joggers, bombers, and hoodies out of premium fabrics. The street-ware staples — oversized t-shirts, sweatpants, and even a backpack — range from $55 to $229.
“I was involved in almost every aspect, but I was most focused on the silhouette,” The Weeknd said in an interview. “With XO and Puma, we really collaborated and worked on making the best product possible.”
The “Starboy” singer also recently released his sneaker, the Parallel, with Puma.
Then there’s Lil Yachty… When Nautica decided to release a limited edition ‘90s collection, they knew exactly who to go to. While he didn’t design the pieces, he lent Nautica his “Sailing Team” logo for the capsule collection. The seven-piece release includes t-shirts, sweatpants, hoodies, and track pants. Ranging between $35 and $99 and headed by King Boat, Nautica’s competitors Tommy Hilfiger and Polo Ralph Lauren will have to step their game up.
The “Peek A Boo” artist has already proven himself a trendsetter. After he made waves through social media for wearing a “F–k Joe Budden” hoodie, Joe and Nadeska Alexis wore similar hoodies on Everyday Struggle. Then, not even a week later, a XXXTentacion fan bit the idea to make “F–k the Migos” hoodies.