Jay-Z’s Roc-A-Fella Co-Founder Turned ‘Reasonable Doubt’ Into a Clothing Line

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Stacking Cheddars Forever

For some, Reasonable Doubt is the reason they fell in love with Hova. Featuring hits like “Dead Presidents II” and “Brooklyn’s Finest,” it literally blasted in hip-hop lovers’ cars for most of the late ‘90s. The 1996 album earned the 23rd spot on the US Billboard 200, then it stayed on the charts for about four months, going on to be certified platinum. More than that, it has been hailed as one of the greatest rap albums ever made.

So, in the spirit of everything old becoming new, it was only a matter of time before Reasonable Doubt got some mainstream attention again… just in time for the holiday season too.

Right around the corner from Thanksgiving (and Black Friday) Jay-Z’s Reasonable Doubt has been turned into a clothing line. The culture has Jigga’s Roc-A-Fella records co-founder Kareem “Biggs” Burke to thank for immortalizing the New York rapper’s debut album. The album went platinum, selling over a million copies to date, and now it’s gone to Urban Outfitters.  

TIDAL X: Jay-Z B-sides in NYC on May 17, 2015 in New York City.

Credit: Theo Wargo/Getty Images