Jay Z Introduces Tidal Campaign On Twitter

at11:10 am | By

Jay Z purchasing the streaming app Tidal was bound to shake up the streaming culture. Late Sunday night, Hov officially introduced his streaming app’s campaign with a viral tweet asking consumers to change their twitcons in support of the change.

Hov plans on officially announcing Tidal in a press conference today (03/31/15) at 5PM EST.