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Kendrick Lamar is proud of his heritage and he wants the world to know. The Compton rapper releases his new self-empowering song “The Blacker The Berry” today which is scheduled to appear on his upcoming sophomore album. The powerful song produced by Boi-1da also features vocals from Assassin who appeared on Kanye West’s 2013 album Yeezus. Listen to Kendrick Lamar reclaim his roots above and let us know what you think.