Kendrick Lamar’s major label debut is one of hip-hop’s top moments in recent history. Relive #GKMC with a short film from Khalil Joseph based on the conceptual story-telling heavy project. Read the official synopsis below. Catch the joint at LA’s Museum of Contemporary Art between March 21 and July 27, 2015.
Kahlil Joseph’s double-screen projection m.A.A.d is a lush portrait of contemporary Los Angeles. From barbershops to marching bands, from homeboys drinking in the streets to the iconic carpet of shimmering lights, the camera in m.A.A.d sinuously glides through predominantly African American neighborhoods in Los Angeles catching a dizzying array of quotidian moments suffused with creativity, joy, and sadness. Joseph’s film is accompanied by a thick booming soundtrack provided by emerging hip-hop star Kendrick Lamar and indeed m.A.A.d is part of the title of Lamar’s highly acclaimed second album Good Kid m.A.A.d. City.