Missing The Mark: When Brands Underestimate Hip Hop

at12:15 pm | By

Are there some that can meet expectations?

Kentucky v Wisconsin

Credit: Jamie Squire/Getty Images

There has been a history of brands completely nailing it with their audience, and gaining a win from social media. Denny’s recently created the DJ Khaled special, which includes his typical Snapchat meal of egg whites and chicken sausage that everyone keeps talking about. IHOP also benefitted from when “on fleek” was the biggest piece of lingo to use, telling us that their pancakes were “on fleek.” Even T-Mobile gained a win this past Suer Bowl, as they included Drake’s “Hotline Bling” music video, as well as the rapper’s hilarious sarcasm. Be sure to SHARE this with your friends.