From what he’s shown us, it doesn’t seem like Snoop Dogg is capable of falling off. His music career is still going strong, proven by the release of his new gospel album, titled Bible Of Love. Over the years, Snoop has had a prolific acting career and has appeared in numerous marketing campaigns. He actively participates in giving back to his community too, giving out over 3000 turkeys for Thanksgiving in 2016.
Something he’s been particularly active in in recent years is the cannabis industry. In 2015, he launched his own digital media business called Merry Jane, which focuses on providing cannabis-oriented news, videos and products. In the same year, Snoop launched his own brand of cannabis products called Leafs By Snoop, which dubbed itself as “the first mainstream cannabis brand in the world.”
2015 was also the year that Snoop co-founded a venture capital firm called Casa Verde Capital, a business focused on providing seed investments for ancillary cannabis businesses. In other words, Snoop’s company focuses on funding growing businesses that are involved with marijuana, but not actually touching the stuff. One of their biggest investments so far is with a company called LeafLink, an online marketplace that is intended to connect cannabis products and brands with retailers. Some other companies they have invested in include Greenbits, Trellis, Cannalysis, and Eaze. Here’s their “About Us” section from their website:
Casa Verde Capital (CVC) maintains a view that the cannabis industry will be among the most compelling investment themes of our generation.
CVC is a venture capital firm focusing on the ancillary cannabis industry.
The ancillary ecosystem is commonly referred to as “not touching the plant;” this category includes, but is not limited to, agtech, health & wellness, financial services, technology, media, compliance and laboratory technology.
The company dolls out big chunks of change, cutting checks starting at $1 million for those companies they consider to be worthy. Those checks can get to be as big as $5 million. Casa Verde just recently closed their debut fund with $45 million in the bag, reportedly being sourced primarily through investments from family offices and individual investors.
The company’s managing partner, Karan Wadhera, says that Snoop Dogg’s role in the company is hands-off when it comes to the investment process, but notes that he provides his input when needed. Perhaps more importantly, provides the company with credibility and excitement through his prominence in the cannabis industry.