This Iconic Rapper Went From Pushing Weight To Pushing Crickets!

at11:50 am | By

Nas is best known for being a rap veteran in the game, but outside of music, the legend is actually quite the business mogul. Having invested in a number of companies and startups of all sorts, the rapper is now turning to another new venture, and it involves crickets. See what we’re talking about on the following pages.

Nas performs at The Fox Theater on October 19, 2014 in Oakland, California

Credit: Kimberly White/Getty Images

Check out how Nas is investing in crickets on the following pages.

Nas investing in new cricket-based protein bar

Nas at the 9th annual Keep A Child Alive Black Ball at Hammerstein Ballroom on October 30, 2014

Credit: D Dipasupil/Getty Images

According to reports, Nasir has invested in the $4 million Series A product, which is a protein bar that is based with cricket. Joining him in the investment is podcaster and best-selling author Tim Ferriss, as well as performance athlete and three-time female Tough Mudder world champion Amelia Boone.

Nas investing in new cricket-based protein bar

Nas: Time is Illmatic Screening And Live Performance In Oakland

Credit: Kimberly White/Getty Images

Research says that cricket is an excellent and efficient way to get protein, and are actually completely gluten free. They are also said to be more sustainable than most animal food products, and are coming to the mainstream market rapidly.